WhatsApp Business Poster
"WhatsApp Cloud API Messaging Automation" by John Rippy | johnrippy.link🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
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Send automated WhatsApp messages via the official Cloud API. Perfect for customer notifications, appointment reminders, order updates, and marketing campaigns.
Features
- Text Messages: Send plain text with optional link previews
- Template Messages: Use pre-approved WhatsApp templates with variables
- Media Messages: Send images, documents, and videos
- Interactive Messages: Create button-based replies and list menus
- Multi-Recipient: Send to multiple phone numbers in one run
- Demo Mode: Test the actor without sending real messages
Setup
1. Create a Meta Business Account
1. Go to Meta Business Suite
2. Create or select your business
3. Navigate to WhatsApp > Getting Started
2. Set Up WhatsApp Business API
1. In Meta Business Suite, go to WhatsApp > API Setup
2. Create a System User with WhatsApp permissions
3. Generate a permanent access token
4. Note your Phone Number ID from the API settings
3. Verify Recipients
WhatsApp Business API requires recipients to:
- Have WhatsApp installed
- Have opted in to receive messages from your business (for marketing)
- Be in your customer database for transactional messages
Usage Examples
Simple Text Message
{
"accessToken": "EAA...",
"phoneNumberId": "123456789",
"recipientPhone": "+1234567890",
"messageType": "text",
"textMessage": "Hello! Your order has been shipped."
}
Template Message
{
"accessToken": "EAA...",
"phoneNumberId": "123456789",
"recipientPhone": "+1234567890",
"messageType": "template",
"templateName": "appointment_reminder",
"templateLanguage": "en_US",
"templateComponents": "[{\"type\":\"body\",\"parameters\":[{\"type\":\"text\",\"text\":\"John\"},{\"type\":\"text\",\"text\":\"Tomorrow at 3 PM\"}]}]"
}
Image with Caption
{
"accessToken": "EAA...",
"phoneNumberId": "123456789",
"recipientPhone": "+1234567890",
"messageType": "image",
"mediaUrl": "https://example.com/promo.jpg",
"mediaCaption": "Check out our latest offers!"
}
Interactive Buttons
{
"accessToken": "EAA...",
"phoneNumberId": "123456789",
"recipientPhone": "+1234567890",
"messageType": "interactive",
"interactiveType": "button",
"interactiveBody": "Would you like to confirm your appointment?",
"interactiveButtons": "[{\"type\":\"reply\",\"reply\":{\"id\":\"confirm\",\"title\":\"Yes, Confirm\"}},{\"type\":\"reply\",\"reply\":{\"id\":\"cancel\",\"title\":\"Cancel\"}}]"
}
Multi-Recipient Broadcast
{
"accessToken": "EAA...",
"phoneNumberId": "123456789",
"recipientPhones": ["+1234567890", "+0987654321", "+1122334455"],
"messageType": "template",
"templateName": "weekly_newsletter"
}
Output
Each message result includes:
{
"recipientPhone": "+1234567890",
"messageId": "wamid.HBgLMTIz...",
"status": "sent",
"messageType": "text",
"content": "Hello! Your order has been shipped.",
"sentAt": "2024-01-15T10:30:00.000Z"
}
Pricing
- Message Sent: $0.01 per message (plus WhatsApp conversation fees)
Message Templates
WhatsApp requires pre-approved templates for:
- Marketing messages
- Messages outside the 24-hour conversation window
- Business-initiated conversations
Create templates in Meta Business Suite > WhatsApp > Message Templates.
Rate Limits
WhatsApp Business API has rate limits based on your tier:
- Tier 1: 1,000 business-initiated conversations/day
- Tier 2: 10,000 business-initiated conversations/day
- Tier 3: 100,000 business-initiated conversations/day
- Tier 4: Unlimited
Error Handling
Common errors:
- Invalid phone number: Ensure international format (+country code)
- Template not found: Verify template name and language code
- Rate limit exceeded: Wait or request tier upgrade
- Media URL inaccessible: Use public, HTTPS URLs
Support
For issues or feature requests, visit johnrippy.link
🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
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Built by John Rippy | johnrippy.link🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
