Technical SEO Auditor - AI-Powered On-Page Analysis
Audit 50+ SEO ranking factors with AI recommendations by John Rippy | johnrippy.link
🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
---
What This Actor Does
The Technical SEO Auditor performs comprehensive on-page SEO analysis:
1. Meta Tag Analysis - Title, description, OG tags, Twitter cards
2. Heading Structure - H1-H6 hierarchy and keyword presence
3. Image Optimization - Alt tags, file sizes, lazy loading
4. Link Analysis - Internal/external links, broken links, nofollow
5. Structured Data - JSON-LD validation, Schema.org markup
6. Core Web Vitals - LCP, FID, CLS estimates
7. Mobile Friendliness - Viewport, touch targets, responsive design
8. Content Analysis - Word count, keyword density, readability
---
Why Use This Actor?
The Problem with Manual Audits
SEO audits typically require:
- Multiple tools (Screaming Frog, Lighthouse, Schema validators)
- Manual data compilation and analysis
- Subjective interpretation of results
AI-Powered Intelligence
This actor provides:
- Unified Score (0-100) - Single metric combining all factors
- Prioritized Issues - Sorted by SEO impact
- AI Recommendations - Context-aware suggestions
- Competitor Comparison - Benchmark against industry standards
---
Use Cases
1. Client Onboarding Audits
Run comprehensive audits for new SEO clients to identify quick wins.
2. Pre-Launch Technical Review
Ensure new sites meet all SEO requirements before going live.
3. Competitor Analysis
Compare your technical SEO against competitors.
4. Ongoing Monitoring
Schedule regular audits to catch regressions early.
---
Quick Start Examples
Example 1: Single Page Audit
{
"url": "https://example.com",
"includeAIRecommendations": true
}
Example 2: Multi-Page Crawl
{
"url": "https://example.com",
"crawlDepth": 2,
"maxPages": 20,
"checkStructuredData": true,
"checkAccessibility": true
}
Example 3: Demo Mode (Free Testing)
{
"demoMode": true
}
Example 4: With AI Enhancement (BYOK)
{
"url": "https://example.com",
"includeAIRecommendations": true,
"anthropicApiKey": "sk-ant-..."
}
---
Input Parameters
*Either url or urls required unless using demoMode
---
Output Format
{
"url": "https://example.com",
"timestamp": "2024-12-25T12:00:00.000Z",
"overallScore": 78,
"meta": {
"title": "Example Domain - Your Title Here",
"titleLength": 28,
"titleScore": 85,
"description": "This is the meta description...",
"descriptionLength": 142,
"descriptionScore": 90,
"hasCanonical": true,
"canonicalUrl": "https://example.com/",
"hasRobots": true,
"robotsContent": "index, follow"
},
"headings": {
"h1Count": 1,
"h1Text": ["Main Heading"],
"h2Count": 5,
"headingHierarchyValid": true,
"score": 95
},
"images": {
"total": 12,
"withAlt": 10,
"withoutAlt": 2,
"lazyLoaded": 8,
"oversized": 1,
"score": 75
},
"links": {
"internal": 24,
"external": 8,
"nofollow": 3,
"broken": 0,
"score": 100
},
"structuredData": {
"hasJsonLd": true,
"types": ["Organization", "WebPage"],
"errors": [],
"warnings": ["Missing 'logo' property"],
"score": 85
},
"performance": {
"lcpEstimate": "2.1s",
"clsEstimate": "0.05",
"domSize": 1245,
"resourceCount": 34,
"score": 72
},
"mobile": {
"hasViewport": true,
"viewportContent": "width=device-width, initial-scale=1",
"touchTargetsAdequate": true,
"fontSizeAdequate": true,
"score": 95
},
"content": {
"wordCount": 1250,
"paragraphCount": 15,
"readabilityScore": 68,
"hasKeywordInTitle": true,
"hasKeywordInH1": true,
"score": 80
},
"issues": [
{
"severity": "high",
"category": "images",
"issue": "2 images missing alt text",
"recommendation": "Add descriptive alt text to images",
"affectedElements": ["img.hero-image", "img.product-photo"]
}
],
"recommendations": [
{
"priority": 1,
"category": "images",
"issue": "Missing alt text on 2 images",
"recommendation": "Add descriptive alt text that includes relevant keywords",
"impact": "medium",
"effort": "low"
}
]
}
---
Scoring System
The actor calculates scores (0-100) for each category:
---
AI Recommendations
Without Anthropic API Key
Uses rule-based recommendations based on:
- Industry best practices
- Common SEO issues
- Priority scoring by impact
With Anthropic API Key (BYOK)
Enhanced analysis using Claude to:
- Identify nuanced issues
- Provide context-aware suggestions
- Prioritize by business impact
- Generate custom action items
---
Webhook Integration
Webhook Payload
{
"event": "technical_seo_audit_complete",
"timestamp": "2024-12-25T12:00:00.000Z",
"actor": "technical-seo-auditor",
"status": "success",
"pagesAudited": 10,
"avgScore": 78,
"results": [...]
}
---
Perfect For
SEO Agencies
- Client onboarding audits
- Monthly technical reviews
- Competitor benchmarking
Web Developers
- Pre-launch checklists
- CI/CD integration
- Technical debt tracking
Marketing Teams
- Campaign landing page audits
- Content optimization
- Performance monitoring
---
Pricing
- Demo Mode: Free (sample data)
- Standard Usage: Apify compute units only
- AI Recommendations: Rule-based free, Claude BYOK for enhanced
---
Related Actors
- PageSpeed Intelligence - Performance + Tech Stack analysis
- Robots.txt Checker - Crawl directive validation
- Sitemap Generator - XML sitemap creation
---
Built by John Rippy | johnrippy.link🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
---
Keywords
technical seo audit, on-page seo, meta tags analyzer, heading structure, image optimization, alt text checker, broken link checker, structured data validator, schema.org, json-ld, core web vitals, mobile friendly test, seo score, ai recommendations, website crawler, seo analysis tool
