Moz Local Listing Checker - NAP Consistency Audit

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

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Automate Moz's "Check Local Listings" tool to verify your business NAP (Name, Address, Phone) consistency across 50+ directories.

What It Does

This actor uses Playwright to automate the Moz Check Local Listings form at https://moz.com/products/local/check-listing. It submits your business information and extracts the results, giving you a comprehensive view of your local listing presence.

Directories Checked

Moz checks your business across major directories including:

• Search Engines: Google, Bing, Apple Maps
• Social/Reviews: Facebook, Yelp, TripAdvisor, Foursquare
• Data Aggregators: Factual, Acxiom, Localeze, Infogroup
• Industry Sites: YellowPages, SuperPages, CitySearch
• And 40+ more directories

Features

• Automated Form Submission: No manual data entry required
• Complete Listing Analysis: Shows which directories have your business
• NAP Consistency Report: Identifies mismatches in name, address, or phone
• Duplicate Detection: Finds potential duplicate listings
• Overall Score: Get a quick health score for your local presence
• Webhook Integration: Send results to your CRM or automation tools

Use Cases

Local SEO Audits

Include listing consistency in your technical SEO audits to identify citation issues.

Client Onboarding

Quickly assess a new client's local listing health before starting work.

Competitor Research

Check how well-distributed competitors are across local directories.

Monthly Monitoring

Schedule regular checks to track listing improvement over time.

Output

Each result includes:

• businessName: The business name checked
• address: Full address used for the check
• totalListings: Total number of directories where business was found
• completeListings: Listings with accurate NAP
• incompleteListings: Listings with missing or incorrect information
• duplicates: Potential duplicate listings detected
• overallScore: Letter grade (A-F) for listing health
• directories: Array of individual directory results

Directory Result Fields

• name: Directory name (e.g., "Google", "Yelp")
• status: found | not_found | incomplete | duplicate
• nameMatch: boolean - does the name match?
• addressMatch: boolean - does the address match?
• phoneMatch: boolean - does the phone match?
• url: Direct link to the listing (if found)

Pricing

$0.10 per business check (free in demo mode)

Limitations

• Moz may rate-limit excessive requests
• Some directories require manual verification
• Results depend on Moz's current directory coverage

Author

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →