Local SEO MCP Server - AI Assistant Integration for Claude

Built by John Rippy | johnrippy.link

🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →

Give Claude 14 local SEO superpowers through natural language

Why Use This MCP Server?

Stop copying data between tools. This MCP (Model Context Protocol) server connects Claude Desktop directly to 14 specialized local SEO tools. Just ask Claude naturally:

"Check if Joe's Plumbing has consistent NAP across all directories"
"Audit the technical SEO for mywebsite.com and prioritize the fixes"
"Find 20 HVAC companies in Denver with their contact info"
"Generate a response to this angry 2-star review"

One configuration. Infinite automations.

Available Tools

Quick Start

Option 1: Run Standalone on Apify

Test any tool directly without Claude Desktop:

{
"demoMode": true,
"tool": "check_citations",
"toolInput": {
"businessName": "Starbucks",
"city": "Seattle",
"state": "WA"
}
}

Option 2: Connect to Claude Desktop

Add to your claude_desktop_config.json:

{
"mcpServers": {
"local-seo": {
"command": "npx",
"args": [
"-y",
"@anthropic/mcp-server-apify",
"--actor",
"localhowl/local-seo-mcp-server"
],
"env": {
"APIFY_TOKEN": "your_apify_token_here"
}
}
}
}

Then just chat with Claude:

"Run a citation audit for Joe's Pizza at 123 Main St, Chicago, IL"

"What's the technical SEO score for competitor-website.com?"

"Find 15 plumbers in Miami and export their phone numbers"

Input Parameters

Pricing

This actor orchestrates other actors - you only pay for what you use:

Automation Examples

Zapier / Make.com Workflow

Trigger via webhook to automate:

1. New client signs up → Run citation audit

2. Weekly schedule → Monitor competitor rankings

3. New review detected → Generate response

n8n Integration

const result = await $http.request({
method: 'POST',
url: 'https://api.apify.com/v2/acts/localhowl~local-seo-mcp-server/runs',
headers: { 'Content-Type': 'application/json' },
body: {
tool: 'generate_review_response',
toolInput: {
reviewText: items[0].json.review,
rating: items[0].json.rating,
businessName: 'My Business'
}
}
});

Related Actors

This MCP server calls these specialized actors:

Citation Checker - NAP consistency audits
Local Business Intelligence Suite - GBP data extraction
Technical SEO Auditor - On-page analysis
Review Response Generator - AI review replies
Local Leads Scraper - Lead generation
PageSpeed Insights - Core Web Vitals

Support

GitHub: Report issues
LinkedIn: John Rippy
Website: johnrippy.link