AI-Powered Local News Monitor v2.1
Claude AI-Powered Executive Briefings & Trend Analysis by John Rippy | johnrippy.link
🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
Stay informed about local news coverage with AI-powered executive briefings. Track your business, competitors, and industry trends with Claude AI that synthesizes all articles into actionable intelligence.
AI News Intelligence (BYOK - Bring Your Own Key)
Provide your Anthropic API key to unlock Claude AI-powered features:
- Executive News Briefings - AI synthesizes all articles into a concise summary
- Key Theme Extraction - Identifies recurring topics and emerging trends
- Competitive Movement Alerts - Tracks when competitors get press coverage
- PR Opportunity Prioritization - Ranks opportunities by potential impact
- Industry Trend Analysis - Spots market shifts and emerging patterns
- Actionable Recommendations - Strategic suggestions based on news analysis
- Risk & Reputation Alerts - Flags negative coverage requiring attention
Example AI Analysis Output
{
"executiveSummary": "This week saw strong industry coverage with 3 direct mentions of your business. Competitor ABC Plumbing received negative press for service delays, creating an opportunity for differentiation. Key industry trend: rising demand for eco-friendly plumbing solutions.",
"keyThemes": [
{
"theme": "Sustainable Plumbing",
"articleCount": 5,
"sentiment": "positive",
"relevance": "high"
},
{
"theme": "Labor Shortage",
"articleCount": 3,
"sentiment": "neutral",
"relevance": "medium"
}
],
"directMentionAnalysis": {
"totalMentions": 3,
"sentimentBreakdown": { "positive": 2, "neutral": 1, "negative": 0 },
"keyHighlights": ["Featured in 'Best Local Plumbers' list", "Quote in industry roundup"]
},
"competitorIntelligence": [
{
"competitor": "ABC Plumbing",
"mentions": 2,
"sentiment": "negative",
"keyInsight": "Service complaints generating negative press"
}
],
"prOpportunities": [
{
"opportunity": "Respond to eco-plumbing trend with press release",
"priority": "high",
"suggestedAction": "Pitch story on your green plumbing initiatives"
}
],
"industryTrends": [
"Growing demand for water-efficient fixtures",
"Smart home integration becoming standard",
"Customer expectations shifting toward 24/7 service"
],
"actionItems": [
"Reach out to Dallas Morning News reporter covering plumbing industry",
"Prepare counter-messaging if competitor negative press continues",
"Consider thought leadership piece on sustainable plumbing"
],
"riskAlerts": []
}
Use Cases
- Reputation Monitoring - Know when your business is mentioned in the news
- Competitor Tracking - See when competitors get press coverage
- Industry Trends - Stay on top of local industry news
- Link Building - Find local news sites for outreach
- PR Opportunities - Identify journalists covering your industry
- Crisis Detection - Get alerts on negative coverage fast
Features
- Google News Search - Search news by location and keywords
- Mention Tracking - Alert when your business is mentioned
- Sentiment Analysis - Understand if coverage is positive/negative
- Link Opportunities - Identify sites for potential backlinks
- Competitor Coverage - Track competitor press mentions
- Webhook Alerts - Get notified of new mentions (Zapier, Make, n8n)
- AI Executive Briefings - Claude AI synthesizes all news into actionable intelligence
Input Options
Example Input
{
"businessName": "Acme Plumbing",
"location": "Dallas, TX",
"industryKeywords": "plumbing, water heater, home repair",
"competitorNames": "Bob's Plumbing, Quick Fix",
"dateRange": "week",
"maxResults": 20,
"includeSentiment": true,
"identifyLinkOpportunities": true,
"anthropicApiKey": "sk-ant-...",
"enableAiSummarization": true
}
Output Format
{
"article": {
"title": "Local Plumber Wins Small Business Award",
"url": "https://dallasnews.com/business/...",
"source": "Dallas Morning News",
"date": "2024-12-18",
"snippet": "Acme Plumbing was recognized for outstanding customer service..."
},
"analysis": {
"mentionType": "direct",
"sentiment": "positive",
"sentimentScore": 0.85,
"relevance": "high",
"keyTopics": ["award", "customer service", "small business"]
},
"opportunities": {
"isLinkOpportunity": true,
"linkType": "resource",
"suggestedAction": "Reach out to thank journalist, request link"
}
}
Mention Types
- direct - Your business is mentioned by name
- competitor - A competitor is mentioned
- industry - General industry coverage
- related - Tangentially related to your business
Sentiment Analysis
Link Opportunity Types
- resource - Could cite your business as a resource
- quote - Opportunity to provide expert quote
- story - Potential feature story about your business
- guest - Guest post opportunity
- directory - Local business listing/directory
Integration (Zapier, Make, n8n)
This actor supports webhook notifications for easy integration with automation platforms:
Zapier
1. Create a new Zap with "Webhooks by Zapier" as the trigger
2. Select "Catch Hook" and copy the webhook URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to send data to your Zap
Make (Integromat)
1. Create a new scenario with "Webhooks" module
2. Add "Custom webhook" trigger and copy the URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to receive data in Make
n8n
1. Add a "Webhook" node to your workflow
2. Copy the production webhook URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to trigger your n8n workflow
Custom Endpoints
You can also send data to any custom REST API endpoint by providing the URL in the webhookUrl parameter.
Pricing
This actor uses pay-per-event pricing:
Example costs:- 50 articles basic: $0.10 + (50 × $0.02) = $1.10
- 50 articles with sentiment: $0.10 + (50 × $0.02) + (50 × $0.01) = $1.60
- 50 articles with AI briefing: $0.10 + (50 × $0.02) + (50 × $0.01) + $0.25 = $1.85
- 200 articles with AI briefing: $0.10 + (200 × $0.02) + (200 × $0.01) + $0.25 = $6.35
Integration Ideas
- Slack Alerts - Get notified in your team channel
- Email Digest - Daily/weekly summary of mentions
- CRM Integration - Log press coverage in client records
- Content Ideas - Use trends for blog post inspiration
Best Practices
1. Track Variations - Include common misspellings
2. Monitor Competitors - Learn from their coverage
3. Act Fast - Respond to negative coverage quickly
4. Build Relationships - Follow up with positive coverage
5. Document Wins - Save positive press for marketing
6. Use AI Briefings - Get weekly executive summaries for strategic planning
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Built by John Rippy | johnrippy.link - Your AI-Powered Local SEO Partner🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
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Keywords
local news monitor, news scraper, press monitoring, news mentions, media monitoring, pr monitoring, local news tracking, zapier integration, make integration, n8n integration, ai news analysis, claude ai, executive briefing, competitive intelligence
