GSC Data Analyzer - AI-Powered Search Console Insights
Transform Google Search Console data into actionable SEO strategies by John Rippy | johnrippy.link
🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
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What This Actor Does
The GSC Data Analyzer transforms raw Google Search Console data into actionable insights:
1. Keyword Opportunity Analysis - Find high-impression, low-CTR queries
2. Position Gap Analysis - Identify keywords close to top 3 rankings
3. CTR Optimization - Benchmark against position-based CTR curves
4. Page Performance - Analyze which pages drive the most traffic
5. Trending Queries - Spot emerging search opportunities
6. Cannibalization Detection - Find pages competing for same keywords
7. AI-Powered Recommendations - Get prioritized action items
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Why Use This Actor?
The Problem with Raw GSC Data
Google Search Console provides valuable data, but:
- Thousands of rows make analysis overwhelming
- No built-in prioritization or scoring
- Requires spreadsheet expertise to extract insights
- Manual comparison against benchmarks
AI-Powered Intelligence
This actor provides:
- Opportunity Scoring (0-100) - Prioritized by potential impact
- Position Buckets - Grouped by optimization strategy
- CTR Benchmarks - Compare against industry standards
- AI Recommendations - Context-aware action items
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Use Cases
1. Monthly SEO Reporting
Generate insights for client reports without manual analysis.
2. Quick Win Identification
Find keywords ranking positions 4-10 that need a small push.
3. Content Gap Analysis
Identify queries where you're getting impressions but not clicks.
4. Cannibalization Audit
Find pages competing against each other in search results.
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Quick Start Examples
Example 1: Demo Mode (Free Testing)
{
"demoMode": true
}
Example 2: Analyze Pasted GSC Data
{
"gscData": "[{\"query\":\"best plumber miami\",\"clicks\":45,\"impressions\":1200,\"ctr\":0.0375,\"position\":4.2},{\"query\":\"plumber near me\",\"clicks\":120,\"impressions\":3500,\"ctr\":0.0343,\"position\":3.1}]",
"siteUrl": "https://miami-plumber.com",
"analysisType": "comprehensive"
}
Example 3: CTR Optimization Focus
{
"gscData": "...",
"analysisType": "ctr_optimization",
"minImpressions": 500,
"targetPosition": 5
}
Example 4: With AI Enhancement (BYOK)
{
"gscData": "...",
"includeAIInsights": true,
"anthropicApiKey": "sk-ant-..."
}
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Input Parameters
*Required unless using demoMode
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Output Format
{
"siteUrl": "https://example.com",
"analysisDate": "2024-12-25T12:00:00.000Z",
"dateRange": "last28days",
"summary": {
"totalQueries": 1250,
"totalClicks": 15420,
"totalImpressions": 425000,
"avgCtr": 0.0363,
"avgPosition": 12.4,
"opportunityScore": 78
},
"positionBuckets": {
"top3": { "count": 45, "clicks": 8500, "avgCtr": 0.12 },
"positions4to10": { "count": 120, "clicks": 4200, "avgCtr": 0.045 },
"positions11to20": { "count": 280, "clicks": 1800, "avgCtr": 0.018 },
"positions21plus": { "count": 805, "clicks": 920, "avgCtr": 0.005 }
},
"keywordOpportunities": [
{
"query": "best plumber miami",
"clicks": 45,
"impressions": 1200,
"ctr": 0.0375,
"position": 4.2,
"opportunityScore": 92,
"recommendation": "Strong position with high impressions. Optimize title tag and meta description to improve CTR from 3.75% to 8%+ expected at position 4."
}
],
"ctrOpportunities": [
{
"query": "emergency plumber 24/7",
"position": 2.1,
"currentCtr": 0.085,
"expectedCtr": 0.18,
"ctrGap": -0.095,
"impressions": 800,
"potentialClicks": 76,
"recommendation": "CTR significantly below benchmark for position 2. Review title tag for click-worthiness."
}
],
"pagePerformance": [
{
"page": "/services/emergency-plumbing",
"clicks": 450,
"impressions": 8500,
"avgPosition": 5.2,
"topQueries": ["emergency plumber", "24 hour plumber"],
"score": 85
}
],
"cannibalization": [
{
"query": "miami plumber reviews",
"competingPages": [
"/reviews",
"/testimonials"
],
"recommendation": "Consolidate content or add canonical to prevent split rankings."
}
],
"aiInsights": {
"summary": "Your site has strong visibility in local plumbing searches with 45 queries in top 3 positions. Key opportunities exist in improving CTR for emergency service queries and consolidating review-related content.",
"topPriorities": [
{
"priority": 1,
"action": "Optimize title tags for position 4-10 queries",
"impact": "high",
"effort": "low",
"queries": ["best plumber miami", "affordable plumber"]
}
]
}
}
---
Analysis Types
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CTR Benchmarks
Expected CTR by position (organic search):
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AI Recommendations
Without Anthropic API Key
Uses rule-based analysis:
- CTR vs benchmark comparisons
- Position improvement potential
- Quick win identification
With Anthropic API Key (BYOK)
Enhanced analysis using Claude:
- Context-aware recommendations
- Competitive insights
- Content strategy suggestions
- Prioritized action plans
---
Webhook Integration
Webhook Payload
{
"event": "gsc_analysis_complete",
"timestamp": "2024-12-25T12:00:00.000Z",
"actor": "gsc-data-analyzer",
"status": "success",
"siteUrl": "https://example.com",
"summary": {...},
"topOpportunities": [...]
}
---
Perfect For
SEO Agencies
- Automated client reporting
- Opportunity identification
- Performance tracking
In-House SEO Teams
- Monthly analysis
- Quick win discovery
- Content prioritization
Content Marketers
- Keyword research validation
- Content gap analysis
- Performance benchmarking
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Pricing
- Demo Mode: Free (sample data)
- Standard Usage: Apify compute units only
- AI Insights: Rule-based free, Claude BYOK for enhanced
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Related Actors
- Technical SEO Auditor - On-page SEO analysis
- Robots.txt Checker - Crawl directive validation
- PageSpeed Intelligence - Performance analysis
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Built by John Rippy | johnrippy.link🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
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Keywords
google search console, gsc data analysis, keyword opportunities, ctr optimization, position tracking, seo reporting, search analytics, keyword research, serp analysis, content optimization, ai seo recommendations, search visibility, organic traffic analysis, seo automation
