GBP Audit Scheduler
Automated Google Business Profile audits with change tracking by John Rippy | johnrippy.link
🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
Schedule regular GBP audits to monitor listing health, track changes, and catch issues before they impact rankings. Perfect for agencies managing multiple client locations.
Use Cases
- Proactive Monitoring - Catch GBP issues before they hurt rankings
- Change Detection - Get alerts when competitors or Google changes your listing
- Client Reporting - Generate audit reports for client dashboards
- Multi-Location Management - Audit all franchise locations at once
- Quality Assurance - Ensure all GBP data stays accurate
Features
- Complete GBP Audit - Business info, categories, attributes, hours
- Photo Analysis - Count, types, quality indicators
- Review Metrics - Rating, count, response rate, sentiment
- Post Tracking - Activity frequency, engagement, last post date
- Q&A Monitoring - Questions answered vs unanswered
- Change Detection - Compare audits to spot modifications
- Optimization Score - Overall GBP health rating (0-100)
- Webhook Alerts - Get notified on changes or issues
Input Options
Example Input
{
"locations": [
{
"name": "Downtown Location",
"placeId": "ChIJ..."
},
{
"name": "Uptown Location",
"searchQuery": "Acme Plumbing Uptown Dallas TX"
}
],
"auditDepth": "standard",
"includePhotos": true,
"includeReviews": true,
"webhookUrl": "https://your-app.com/webhook/gbp-audit"
}
Output Format
{
"location": "Acme Plumbing Dallas",
"placeId": "ChIJ...",
"auditDate": "2024-12-19T00:00:00.000Z",
"optimizationScore": 85,
"profile": {
"name": "Acme Plumbing",
"address": "123 Main St, Dallas, TX 75201",
"phone": "(214) 555-1234",
"website": "https://acmeplumbing.com",
"category": "Plumber",
"additionalCategories": ["Emergency Plumber", "Water Heater Repair"],
"hours": { "monday": "8:00 AM - 6:00 PM" }
},
"photos": {
"total": 45,
"byOwner": 30,
"byCustomers": 15,
"hasLogo": true,
"hasCover": true,
"recentPhotos": 5
},
"reviews": {
"rating": 4.7,
"count": 142,
"responseRate": 0.85,
"avgResponseTime": "2 days",
"recentNegative": 2
},
"posts": {
"totalPosts": 24,
"lastPostDate": "2024-12-15",
"postFrequency": "weekly"
},
"qa": {
"totalQuestions": 12,
"answeredByOwner": 10,
"unanswered": 2
},
"issues": [
{ "severity": "warning", "issue": "2 unanswered questions" },
{ "severity": "info", "issue": "No post in 4 days" }
],
"changes": [
{ "field": "phone", "old": "(214) 555-0000", "new": "(214) 555-1234" }
]
}
Optimization Score Breakdown
Integration (Zapier, Make, n8n)
This actor supports webhook notifications for easy integration with automation platforms:
Zapier
1. Create a new Zap with "Webhooks by Zapier" as the trigger
2. Select "Catch Hook" and copy the webhook URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to send data to your Zap
Make (Integromat)
1. Create a new scenario with "Webhooks" module
2. Add "Custom webhook" trigger and copy the URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to receive data in Make
n8n
1. Add a "Webhook" node to your workflow
2. Copy the production webhook URL
3. Paste the URL into the webhookUrl input parameter
4. Run the actor to trigger your n8n workflow
Custom Endpoints
You can also send data to any custom REST API endpoint by providing the URL in the webhookUrl parameter.
Pricing
This actor uses pay-per-event pricing:
Example costs:- 1 standard audit: $0.10 + $0.05 = $0.15
- 10 standard audits: $0.10 + (10 × $0.05) = $0.60
- 50 comprehensive audits: $0.10 + (50 × $0.10) = $5.10
Scheduling Tips
1. Weekly Quick Audits - Catch changes early
2. Monthly Standard Audits - Detailed health check
3. Quarterly Comprehensive - Full optimization review
4. After Major Updates - Verify changes stuck
Change Detection
When you provide a previousAuditId, the actor compares:
- Business information changes
- Category modifications
- Photo additions/removals
- Review count and rating shifts
- Post activity changes
- New questions or answers
Integration Ideas
- Cron Scheduling - Run weekly via Apify schedules
- Slack Alerts - Webhook to Slack for team notifications
- Dashboard Integration - Feed data to your reporting tool
- Client Emails - Generate automated audit reports
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Built by John Rippy | johnrippy.link - Your AI-Powered Local SEO Partner🏆 2025 Zapier Automation Hero of the Year — Project Phoenix: A 95-step AI sales pipeline cutting development time by 50%. Read more →
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Keywords
gbp audit, google business profile audit, gmb audit, local seo audit, gbp monitoring, listing health check, zapier integration, make integration, n8n integration
