Firecrawl Competitive Intelligence

Discover and extract competitor pricing, features, and key pages using Firecrawl's Map + Scrape endpoints. Auto-discovers relevant pages and extracts structured data for competitive analysis.

Features

Smart Discovery - Uses Firecrawl Map API to find relevant competitor pages
Automatic Extraction - Extracts pricing data, feature lists, and key information
Multi-Competitor Analysis - Analyze multiple competitors in a single run
Page Classification - Auto-categorizes pages (pricing, features, about, contact)
Structured Data - Extracts prices, plan names, and feature bullets
Screenshot Capture - Optional visual snapshots of competitor pages
Demo Mode - Test without an API key using sample data

Use Cases

Pricing Intelligence - Monitor competitor pricing and plan structures
Feature Comparison - Track what features competitors offer
Market Research - Analyze competitor positioning and messaging
Sales Enablement - Generate competitive battle cards
Product Strategy - Identify feature gaps and opportunities

Input

Field	Type	Description	Default
competitorUrls	array	List of competitor website URLs	Required
pageTypes	array	Page types to search for	pricing, features, about
maxPagesPerCompetitor	number	Max pages per competitor	10
extractPricing	boolean	Extract pricing data	true
extractFeatures	boolean	Extract feature lists	true
includeScreenshots	boolean	Capture page screenshots	false
firecrawlApiKey	string	Your Firecrawl API key	-
demoMode	boolean	Run with sample data	false

Output

{
  "competitorUrl": "https://competitor.com",
  "pageType": "pricing",
  "url": "https://competitor.com/pricing",
  "title": "Pricing Plans - Competitor",
  "description": "Flexible pricing for all business sizes",
  "extractedData": {
    "pricing": {
      "prices": ["$29/mo", "$99/mo", "Custom"],
      "planNames": ["Starter", "Pro", "Enterprise"]
    }
  },
  "scrapedAt": "2024-01-15T10:30:00Z"
}

Pricing

Event	Description	Price
Competitor Analyzed	Charged when a competitor site is analyzed	$0.05
Pages Extracted (per 5)	Charged per 5 pages scraped and extracted	$0.01

Examples

Analyze Competitor Pricing

{
  "competitorUrls": [
    "https://competitor1.com",
    "https://competitor2.com"
  ],
  "pageTypes": ["pricing", "plans"],
  "extractPricing": true,
  "maxPagesPerCompetitor": 5
}

Full Competitive Analysis

{
  "competitorUrls": ["https://competitor.com"],
  "pageTypes": ["pricing", "features", "about", "integrations"],
  "extractPricing": true,
  "extractFeatures": true,
  "includeScreenshots": true,
  "maxPagesPerCompetitor": 15
}

Related Actors

Firecrawl Site Mapper - Fast URL discovery
Firecrawl Website Crawler - Full website crawling

Built by John Rippy

Keywords

firecrawl, competitive intelligence, competitor analysis, pricing scraper, feature extraction, market research, competitive analysis, pricing monitoring, battle cards